the (high) road to heaven! ?

Read the following passage and answer questions given below:
The conceptual definitions of the constructs of interest warrant specia l attention. Constructs are the building blocks of theor y . W ithout well-developed conceptual definitions for the constructs, it is impossible to develop a coherent theor y . F or example we cannot develop a meaningful theoretical rationale for why construct A should be related to construct B if the exact meaning of each of these two constructs has not been established. Moreover it i s impossible to develop a valid measure of a construct that is not precisely defined.
Question. 5.
How does a construct become the building blocks of theories?
a) Because conceptual definitions of constructs warrant special attention
b) Because it is impossible to develop a valid measure of the construct when it is imprecisely defined
c) Theoretical rationale for relationships requires proper definition o f constructs
d) Not given in the passage

No, this is not the high road to heaven (with or without Smirnoff!)... its only a teeny weeny (example of a ) mock CAT entrance exam question (ePGP or the real one... doesn't matter)... How does it matter if the construct makes way to theories...I mean, in the real wordl, it would probably take all of the MBA mind (and effort) to probably wean a housewife (or her maid) from Detergent Brand X to Brand Y..

so, the quesion is: Does MBA only mean high tech PPT (or flash or youtube) presentations? Armed with a laptop and the ever-so-dependable Google, what does it take for an MBA (fresher / vteran) to fire up a cracker of a sales pitch in the boardroom ? guts? market intellience? Sheer luck ? or sucking upto the boss !
A Sales pitch that will not only deliver results, but also make that sureshot dent in the competitor's sales figures Quarter on Quarter.. of course, there is no magic potion to ensure that (even marriage doesnt guarantee anything, by the way!)... so, whay terrorise all wannabe MBA with these mind bending questions about stocks that Sheela and Gupta and Kumar and Reema so affectionately sold and bought and resold and re-purchased if it doesnt add up to the Big picutre !
Of course, we are talking being a millionaire soon after u graduate with an MBA (sooner, or rather a little late after u cough up the educational loan that took to pay the astronomical fees!) ... sure, money doesnt suck but are the crorepathis even worth (ok, the 95% of them) the salaries that they are paid... ET (economic times) recently reported that irrespective of markets still not picking up, the CEO salaries are sky-high...Is that the road to heaven? or perhaps, is it due to the the mint FOB (Fresh on board) MBAs working their a**es out to ensure the boss is happy?
Need to figure that out...!